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In the U.S. it is common to know or be aware of the top award winners in music, film, tv, theatre and sports. Part of the reason for this is due to media coverage and the fact that TV networks cover these events in all types of mediums including continually evolving social media outlets. Plus, the exposure of pop culture related news is a ratings booster, and in today’s world that is needed to be sustainable. When we think of …
Paul Stanish
Associate Director, Undergraduate Career Development, Pulsifer Career Development Center
Are you familiar with Denise Karkos? As a Marketing major, if your answer is no, you should be now. She was picked as the Ad Age 2019 CMO of the year. Denise is the CMO of TD Ameritrade. She is a numbers based executive, doubling her data and analytics team in her short tenure at the company. With the usage of technology she turned her department from a cost center to a revenue generator. Be sure to click this link …
As society continues to become more sustainable, companies offering green services and products to meet that need is opening up a door of new opportunities for green marketers. Professionals in this field are consistently working to conduct and analyze consumer research to build strategies to effectively promote the aforementioned products and services. I encourage you to look at this Vault page regarding the trends, growth, and opportunities that currently exist in this industry. I also encourage you to look at …
So many IDCC students are unsure of where their career path will lead them. The versatility of this degree is great for the diversity of skills that are developed, but answering the question of where and how to use them is unclear. For those of you looking for clarity read this article naming 6 tips that may help guide your thinking.
https://getunbound.org/blog/what-communication-majors-should-know
Imagine you are a hiring manager and deciding between two qualified candidates to fill one position for your company. Each candidate is coming from the same university, studied in the same major and each has a similar GPA, between a 3.7 and 3.8. Both candidates gained experience in the same internships and all things being equal had similar leadership experiences. However, one of the candidates noted in their cover letter that they were a self-starter and taught themselves new skills …
Students looking for internships and full-time jobs tend to have their favorite “go tos” for their search. Indeed, LinkedIn, BentleyLink, and Google are among the common resources used by students at Bentley. For Media and Culture, Marketing, IDCC, and Creative Industry majors those sites are useful but may not always yield the best results for multiple reasons. For those struggling with resources, I suggest you look at https://www.findspark.com/. The creators are dedicated to helping young and new professionals find career …
It well-known that breaking into the sports industry is a challenge for everyone. For an industry that is large, branded globally and has a large workforce, one would think it should be easy to find job opportunities. However, the secret to finding the opportunities and then making it through the hiring process seems elusive for everyone, especially university students. If you are one of those students still looking to break down the industry’s barrier for entry, this article is for …
There are an abundance of reasons to read various business publications. It demonstrates a student’s willingness to build their intellectual curiosity that employers are looking for. Publications such as the Boston Business Journal has content on current trends, the pulse of business and industry in Boston, and specific articles in the areas of media and marketing, retailing, government, business of sports and more. One great feature of this journal is the publication of their “Biggest Company Lists”. This week they …
Finding a job in public relations can be a challenge. There are the traditional places to search such as Indeed, BentleyLink, Glassdoor, Findspark, etc.. However, those sources don’t always yield the results for students searching for entry-level or internship positions. Another road to consider, is to join a professional association such as the Publicity Club of New England. Membership for students is only $25 a year. That fee gives members access to club events, access to industry professionals and most …
