What do the agencies Wieden & Kennedy, Giant Spoon, MullenLowe, CPB, and Cashmere have in common?

In the U.S. it is common to know or be aware of the top award winners in music, film, tv, theatre and sports.  Part of the reason for this is due to media coverage and the fact that TV networks cover these events in all types of mediums including continually evolving social media outlets.  Plus, the exposure of pop culture related news is a ratings booster, and in today’s world that is needed to be sustainable.  When we think of top award winners in business and more specifically marketing/advertising, this type of information is harder to find, but still important to be aware of.  Whether you are a seasoned or new professional, it’s important to know industry trends, the viability & sustainability of the market and the top companies or individuals making the largest impact on the industry.  Your awareness of the aforementioned topics will create an intellectual understanding of the industry, which is needed in the interview process.

On April 15th, AdAge published the Agency A-List 2019.  The edition includes their top 10 agencies, standout agencies, upcoming agencies, innovative individuals and agencies, multicultural agency of the year, CMO and top executives (respectively) of the year, production company of the year, their creativity awards and more.  To learn more about the AdAge recognized agencies and individuals click the link below.

https://adage.com/article/special-report-agency-list/2019-ad-age-list-creativity-award-winners/2164006

 

 

By Paul Stanish
Paul Stanish Senior Assistant Director, Undergraduate Career Services Paul Stanish