Is Green Marketing For You?

As society continues to become more sustainable, companies offering green services and products to meet that need is opening up a door of new opportunities for green marketers.  Professionals in this field are consistently working to conduct and analyze consumer research to build strategies to effectively promote the aforementioned products and services.  I encourage you to look at this Vault page regarding the trends, growth, and opportunities that currently exist in this industry.  I also encourage you to look at the career videos on this website as you can hear from current professionals about green marketers.



By Paul Stanish
Paul Stanish Associate Director, Undergraduate Career Development, Pulsifer Career Development Center