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Information taken from AMA.org
Issues of racial and ethnic diversity have recently come to the fore in conversations about equity, representation, and inclusion. These concerns have been present far longer than the world has been discussing them, and many marketing journals are only beginning to contribute to the conversation. Journal of Public Policy & Marketing (JPP&M) chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions. The journal has explored questions of race within the context of marketing and public policy since its inception, and it continues to do so through research, conference sessions, and the AMA’s partnership with The PhD Project. This page catalogs JPP&M‘s contributions on the topic of race and its intersection with marketing and public policy.
For access to the other articles click here.
