Marketing Job Titles and Their Definitions

Students may often get confused when looking at the variety of entry level marketing  roles, responsibilities and tasks associated within the industry.  Each company may use similar titles but have different tasks attached to the role based on the company needs and size.  To help understand the variety of titles the american marketing association produced an article offering a rundown of the responsibilities with the most common marketing roles.  To read more about marketing assistants, marketing coordinators, digital marketing managers and more I highly recommend reading this article.



By Paul Stanish
Paul Stanish Associate Director, Pulsifer Career Development Center Paul Stanish