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The MarComm/Media industry is all about communicating to the consumer the benefits of their products or services. It happens both on national and local levels and transcends multiple industries, and these employees are essential to the success of any business.
Working in this industry often requires a lot of creativity. Check out these few sources to expand your knowledge and potential for creative ideas within marketing, media, and communications:
Book: Why Things Catch On by Jonah Berger
This is a great book for anyone interested in what makes things popular around virality and trendiness. As that is what marketers hope to achieve, read this book to inspire your next project.
Magazine: Event Marketer
Event Marketer magazine is a great indepth look at the experiential marketing industry and highlights what is on trend. This type of marketing is a great way to reach consumers in person and allow them to form their own opinion about the brand, rather than being told how to feel and create their own reaction and connection.
Blog: Moz
This is a great blog for someone interested in improving their SEO, or search engine optimization. SEO is essentially increasing visibility of your webpage, so that it ranks higher through search engines. This is a great skill for any marketer across any industry.
Enjoyed this blog? Check back next week for more media around a different industry!
If you are a Bentley student in this industry, learn more about your Career Community!
