The week of September 8, 2014, ended up becoming a public relations flashpoint unlike any other the NFL has seen in its long history. For their respective roles in domestic violence and child abuse incidents, two star running backs, Ray Rice and Adrian Peterson, became the focus of not only all sports coverage, but general news headlines as well. Despite those incidents, only a few weeks later, the NFL continued its every-year trend of rising viewership rates.
During any crisis, the first instinct of a PR professional is to react, but as the NFL example shows, the public may not care, or at least won’t change their habits, if they like the brand. In the case of the NFL, the power of the institution trumped any one player, team and commissioner.
The Publicity Club of New England’s panel of sports PR and marketing pros will discuss how to manage professional sports teams’ social media accounts during a crisis.
So whether you’re a Celtics, Bruins, Patriots or (sigh) Yankees fan, we’d love to have you!
Tuesday, January 20, 2015 from 6:00 PM to 8:00 PM (EST)
Tavern in the Square, 730 Massachusetts Ave, Cambridge, MA 02139 (MAP)
Moderator:
- Alex Reimer, sports columnist for Boston Herald and BostInno, @AlexReimer1
Panelists:
- Jim Delaney, President, Activate Sports & Entertainment, @Activate
- Tricia McCorkle, Director of Communications, TD Garden, @TDGarden
- Heather Walker, PR Director, Boston Celtics, @Celtics
To attend, visit https://www.eventbrite.com/e/calming-a-crisis-in-a-sports-crazed-world-tickets-14803980103
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