The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers.
In 2015, the “Next AMA” launched four transformational strategies for its North American operations:
- Committing to Service Leadership to customers, members and stakeholders.
- Providing a proactive, differentiated and modern voice for a single unified, One AMA brand, One AMA Community.
- Establishing an Intellectual Agenda that is harmonized across all platforms and channels based on an editorial strategy to feature the tension between Best Versus Next Practices™.
- Building a personalized and connected Marketplace of knowledge that engages the AMA in a single community—always on, always connected … One AMA Community.
Members of the American Marketing Association are dedicated professionals who work, teach and study in the field and have a passion for advancing our industry. As a member, you’ll gain access to exclusive AMA content and discounts on products and events that will help you boost your knowledge and advance your career. Plus, you can connect with marketers in your area through one of our more than 70 local professional chapters across North America.
For more information on AMA membership benefits, visit our membership page.