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CMT Marketing Transformers

To celebrate 10 years of marketing success at the Bentley Center for Marketing and Technology we have invited back outstanding graduates who are transforming the world of marketing and business. The speakers will share their career success within their marketing fields, new opportunities, and trends in the different facets of marketing. Attendees will see the world of marketing with new eyes and learn how the digital transformation of marketing is changing the world for all of us.

The event is FREE for the Bentley community and includes breakfast, lunch and a networking reception if you register online. And of course you get a snazzy FREE T shirt! Sign up here

AGENDA

8:00-9:00 Registration

9:00-9:15 Welcome – Ian Cross

9:15-9:45 KEYNOTE Brands, Truthiness and Fake News – Pierre Berthon

9:45-10:30 How Digital Advertising Changes the Media Landscape- Jessica Brill, Mike Addonizio

10:30-11:00 Coffee Break

11:00-11:45 What’s New in New Product Development – Fiona Kelman, Dennis Brosnan, Chris Bryant

11:45-12:30 Marketing Decisions Based on Data Analytics – Divya Minda, Clayton Branche

12:30-1:30 Lunch & Careers Panel – Sponsored by Bentley Careers

1:30-2:15 Market Research Matters – Fiona Kelman, Pranav Misal, Dennis Brosnan, Akriti Bhatia

2:15-3:00 Customer Success with Sales & Operations – Sarah Benson, Han Wang

3:00-5:00 Meet the Panelists Networking – Sponsored by Bentley Center for Alumni Parents & Friends

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