How to Brand Responsibly: Three Lessons in Social Impact Marketing

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I recently sat down with BBMG, a founding B Corp. BBMG is a brand and innovation consultancy dedicated to helping their clients achieve positive social impact through disruptive business solutions.

This small company of 15 people has been making waves in the branding world for the past fifteen years. Some of their recent clients include: Adidas, eBay, Eileen Fisher, Johnson & Johnson, L’Oréal Paris, PepsiCo, and Target. These guys know what they are doing!

This is a two-part article. The …

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Practice Makes Permanent (and Eventually Perfect) with Interview Stream!

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College students across the country are going through “interview season.” Although many have qualifications for positions they’re applying for, many do not have adequate interviewing skills, therefore setting them back from landing their dream job. Employers have mentioned that candidates are lacking traditional skills like eye contact, communication, and professionalism during interviews.

So how do we help students develop those skills? Bentley University’s Career Services is providing students access to use Interview Stream, a platform that helps users improve their …

By Rachid Macer
Rachid Macer Student Director, CareerEdge and Think Tank Colleague Team Rachid Macer
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Leading By Example: A For-Profit Business with a Major Community Impact

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There is a preconceived notion that to make an impact in the world for business, you must work in non-profit. That couldn’t be further from the truth. Millennials today want to work for companies that are transparent, authentic, and responsible, without having to sacrifice financial success. Can for-profit companies live up to these expectations?

Greyston Bakery made more than $15.6 million last year and is recognized globally for their social impact. As a recent graduate from one of the greatest …

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Avoid this common interview mistake!

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As you all know, recruiting season is in full swing!  I’ve seen a LOT of interview feedback over the past few weeks, and one of the common themes that is emerging is that students are not doing enough research on the companies they’re interviewing with.  “Knew nothing about the firm…”, “questioning interest due to lack of knowledge of company…”, and “should have done more company research beforehand…” are real examples of feedback provided by employers who have conducted on-campus interviews …

By MaryEllen Ryan
MaryEllen Ryan Senior Associate Director, Pulsifer Undergraduate Career Development Center MaryEllen Ryan
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Top 3 Reasons to Attend Next Tuesday’s Networking Night

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Next Tuesday, the Creative Engagement, Management, and Professional Sales Networking Night is the place to be! Do you know how the majority of students land in successful internships and full-time experiences? It’s because they networked! This is your opportunity to meet with professionals from different companies who have internships/full-time opportunities in different areas of their organizations. This is the perfect way to add to your network and find out what type of jobs are available within their organizations. Careers will be related …

By Amanda Helfand
Amanda Helfand Senior Assistant Director, Undergraduate Career Services Amanda Helfand
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