Anapaula Gomes (CI,’18) is #HIRED at Xebia Labs!

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Congratulations to Anapaula for securing an internship at Xebia Labs as a Social Media Marketing Intern! Keep up the great work and good luck!



By Rachid Macer
Rachid Macer Student Director, CareerEdge and Think Tank Colleague Team Rachid Macer
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Marketing Transformers Event


Event Description

The Bentley Center for Marketing and Technology (CMT) turns 10 this year! To celebrate a decade of marketing success, they’re holding a special Marketing Transformers event this Friday, April 27th from 8 am to 5 pm in Wilder Pavilion. In conjunction with The Center for Alumni, Parents & Friends, as well as Career Services, and the Bentley Marketing Association, the CMT is hosting a unique, all day event  that’s all about marketing!

The event will start with a …

By Caroline Gervais
Caroline Gervais CareerEdge Colleague Caroline Gervais
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5 Books to Read for Marketing Majors

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Books are the perfect way to gain additional insight into a career path. The world of marketing has such a large range that sometimes being able to pick up a book and give it a quick read about marketing career tips is exactly what you need to help your career path. Here are a list of books focused on marketing that will surely add value to your career:

Permission Marketing
Selling the Invisible
Driving Demand: Transforming B2B Marketing to Meet …

By Yasmeen Alwani
Yasmeen Alwani Freelance Blogger Yasmeen Alwani
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Digital Marketing Skills to Differentiate Your Application

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Are you considering a career in digital marketing? Are you curious about exploring skills pertinent to this job? If you answered yes to these questions then look no further.

In this eight minute video, Anshul Khandelwal, Marketing Head of UpGrad shares ten digital marketing skills that will catapult your abilities. Each skill is critical to bring to the forefront of your current job and career as a whole. Establishing a strong skill set will not only increase your experience and …

By Yasmeen Alwani
Yasmeen Alwani Freelance Blogger Yasmeen Alwani
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Marketing Advice 101

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C suite professionals from a variety of extremely credible companies share their best bits of advice and tips to others as they continue their career journey. Making a presence at the top of the business pipeline is never an easy feat and these professionals highlight the motivations and mindsets that allowed them to climb the latter to success.

The’s article “9 Powerful Peices of Advice From Some of the Most Successful Marketers” shares a piece of advice from …

By Yasmeen Alwani
Yasmeen Alwani Freelance Blogger Yasmeen Alwani
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