As Bentley students, we’re trained to thrive in a fast-paced and evolving business world. With industries changing rapidly, understanding key trends can help us stand out as we step into our careers. Whether you’re a Marketing, Finance, or Data Analytics major, staying ahead of these top five business trends will give you the tools to make an impact in the workforce.
1. The Rise of Artificial Intelligence (AI) and Automation
AI is reshaping industries, from marketing and operations to finance and consulting. Tools like ChatGPT, Tableau, and Salesforce are becoming everyday essentials in the business world. Companies value employees who can use these technologies to streamline tasks, analyze data, and deliver solutions faster.
Why it matters for Bentley students:
Many Bentley courses already introduce AI and data analytics tools. Leverage those opportunities to build your expertise.
As a Bentley student, you also have access to career workshops and tech-focused events to enhance your knowledge of AI in business.
2. Sustainability and ESG Practices
Sustainability and ESG (Environmental, Social, and Governance) practices are a major focus for businesses today. Employers are seeking graduates who understand how to incorporate ethical and sustainable practices into business strategies.
Why it matters for Bentley students:
Bentley’s Sustainability Science major and courses like Sustainable Business Practices give you a head start in this area.
Companies are looking for employees who can innovate solutions that align with ESG principles, making this knowledge a differentiator.
3. Hybrid Work Models
The traditional 9-to-5 in-office job has shifted. Hybrid and remote work models are now standard, and companies are looking for employees who can excel in both virtual and in-person environments.
Why it matters for Bentley students:
You’ve likely already gained experience using tools like Zoom, Slack, and Microsoft Teams in your classes and group projects.
The ability to collaborate across time zones or virtual platforms will be crucial in your future roles. Plus Bentley has asynchronous classes so this can give you a edge.
4. The Digital Economy is Dominating
From cryptocurrencies and blockchain to e-commerce and digital marketing, the digital economy is transforming traditional industries. As businesses expand their digital presence, students who understand this landscape will be in high demand.
Why it matters for Bentley students:
Classes like Digital Marketing or FinTech provide a foundation in emerging digital trends.
Bentley’s focus on hands-on learning prepares you to contribute to these new business models from day one.
5. Diversity, Equity, and Inclusion (DEI) Is a Priority
Today’s businesses are more focused on fostering diverse and inclusive environments. DEI is not just about hiring practices, it’s about creating cultures that value diverse perspectives and experiences.
Why it matters for Bentley students:
Bentley is a diverse community, giving you firsthand exposure to working with people from different cultures and backgrounds.
Employers are looking for candidates who value inclusivity and can contribute to building equitable workplace environments.
Leverage Campus Resources like Bentley’s Hughey Center for Financial Services, Career Development Center, and Center for Women and Business all offer unique tools to help you understand and capitalize on these trends.