LinkedIn is a big part of your professional brand. This social media tool is made to connect individuals across their careers and industries. It has revolutionized the networking world and is a great platform to highlight yourself professionally. There is an appropriate etiquette to follow when you have a LinkedIn too. This list is a solid guideline of what is and is not encouraged to post on your LinkedIn profile to ensure you have the best engagement on the street!
Dos
- Original content
- New trends and current events
- Industry Insights
- Tips, Tricks, How-Tos
- Videos/Presentations
- Predictions
- Reposting interesting articles
- Life Lessons/Lessons Learned
- Job Postings
- Accepted Offers/Achievements
- Company Updates
- Photos
- Add important people, not the most people
Don’ts
- Controversial posts
- Political/religious posts
- TMI personal posts
- Negative/unprofessional (photos)
- Excessive DM-ing