I can remember a few years ago and I was in a meeting with business professionals talking about the buying habits of millenials. Questions such as “How do we reach them?” How do they make purchases?” or “What is their purchase power?” became the topics of conversation. Well, here we are again, this time talking about Gen Z. For retailers to keep up they need to understand consumer trends and behaviors. Recent data tells us that Gen Z has influence over household purchases and spending. For more information about Gen Z buying influence and how retailers are adjusting click on the link from the National Retail Federation.