Retailers need AI to survive…Hear how Kohl’s is doing that this holiday season

The holiday shopping season is upon us.  Anyone affiliated with the retail industry knows these next 8 weeks can set up a company for future success or failure.  Given the crush of online shopping the brick and mortar stores need to be creative in how they approach a strategy to get the consumer in the door.  Recently Kohl’s just announced how they plan to use AI to do just that.  Their plan is to use machine learning to enhance their already popular programs in addition to introduce new lines and collaborations.  For more on this topic click here.

 

By Paul Stanish
Paul Stanish Senior Assistant Director, Undergraduate Career Services Paul Stanish