Experiential Marketing – Baseball Style

Data shows that Major League Baseball attendance was down 4% in 2018.   For years the giveaway, discount ticket nights, and $1 hot dogs (all of which are still prominent) were a primary tool to draw a crowd.  However, even with those efforts, at best attendance remains flat in some parks and declining in others.  Despite taking in record revenues (mostly due to TV deals), teams are turning to experiential marketing and programming to bring fans to the park.  Whether the implemented strategies are focused on families or the over 21 crowd, in some venues this form of marketing and programming has proved effective.  For a great example, click below to see how the Washington Nationals are using experiential programming to draw in fans.


By Paul Stanish
Paul Stanish Associate Director, Pulsifer Career Development Center Paul Stanish