5 Books to Read for Marketing Majors

Books are the perfect way to gain additional insight into a career path. The world of marketing has such a large range that sometimes being able to pick up a book and give it a quick read about marketing career tips is exactly what you need to help your career path. Here are a list of books focused on marketing that will surely add value to your career:

  1. Permission Marketing
  2. Selling the Invisible
  3. Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
  4. Content Chemistry: An Illustrated Handbook for Content Marketing
  5. All Marketers Are Liars

Each one is focused on a slightly different topic of marketing. I suggest giving them all a read and seeing which one you find most interesting so that you can use it to tailor your career path around it. Who knows, after reading just one book you might get hooked on a marketing topic and find your marketing career aspirations!

What books would you suggest someone read?

By Yasmeen Alwani
Yasmeen Alwani CareerEdge Content Creator