Marketing Advice 101

C suite professionals from a variety of extremely credible companies share their best bits of advice and tips to others as they continue their career journey. Making a presence at the top of the business pipeline is never an easy feat and these professionals highlight the motivations and mindsets that allowed them to climb the latter to success.

The’s article “9 Powerful Peices of Advice From Some of the Most Successful Marketers” shares a piece of advice from Alicia Hatch the Chief Marketing Officer at Deloitte.

“The board is tired of hearing about marketing metrics. The CEO couldn’t care less about marketing metrics. We need to move beyond marketing metrics to business metrics because CMOs are now operating as growth drivers. They are looked to for top-line revenue.”

Her emphasis on growth is a trend that is now more valued than the traditional business metrics system. Establishing and proving growth as a results oriented statistic will surely impress any employer and speak volumes to the value added to your team, division, or company.

Want to read more advice from marketing professionals like Alicia Hatch? Check out to read more!

By Yasmeen Alwani
Yasmeen Alwani CareerEdge Content Creator