Below is a behind-the-scenes look at what we learned on the Creative Engagement career community’s most recent In the Field Trip to Hill Holliday’s Trilia Media.
How have advertising and media changed?
- It used to be that a “spray and pray” strategy worked – flood the market with an ad and expect members of your target market will see it.
- Advertising is no longer the same. With 39% of consumers blocking ads on computers and 16% on mobile, creating targeted content is critical.
- Targeted ads receive a 2x-5x greater response, so Trilia uses data and insights to create media that is relevant and that people want to interact with.
Insights from 2016 alums, Allison Kelly & Isabella Isotti:
- Just keep being productive but try not to stress. Each of us graduated without a job but ultimately found the perfect positions.
- Message alums on LinkedIn. They are happy to help you understand what they do and determine whether it’s right for you.
- We applied to a lot of positions that weren’t the right fit. Don’t take a job to take a job. Apply to the right ones for you.
What do their days look like now as Assistant Media Planners?
- We spend an equal amount of time using the left and right sides of our brains.
- Sometimes we dig in Excel for to track pricing and online impressions.
- We spend meetings brainstorming with coworkers to find creative ideas of what a client might need.
- Even after only six months, we are leading calls with clients’ field marketing and even overseeing interns.
- We receive lots of training and mentoring – even exposure to the senior team as part of our work on new business.
Tips from the recruiting team:
- Patience is a virtue. While we might be able to consider a graduating senior in late April or May, our hiring for May grads typically starts in June.
- Intern to be hired full-time. A spring internship with us a couple of days per week during your senior year will bring you to the top of our list as we look to hire full-time.
- Bentley alumni are your best resource. Reach out to learn about industries, roles, and any advice they might have.
- Resumes should be perfect. It is one page that is meant to represent the best of you, so it needs to be clear, organized, and impeccable. If you’re missing a period on your resume, I throw it in the trash. This might sound harsh, but if you don’t take the time to review it, how can I expect that you would review your work as an employee?
- Do your homework, own your career, and know what you want and why. There are 200+ applications for any given position, so it’s important to know why you want the role. We are looking for demonstrated interest in media and technology as well as a desire to continue learning.
- Have an [informed] opinion. One interview question we have used is: “Tell us about a social media campaign that you think is effective and why you think that.” This ensures that you are familiar with the industry and can justify your own reasoning.