Why influencer marketing is becoming so popular

Influencer marketing has been growing rapidly, with 86 percent of marketers having used it in 2016, and nearly half planning to increase their budgets this year.

Why is it taking off so quickly? Learn more here: http://tech.co/brands-advertising-influencer-marketing-2017-03

By Amanda Helfand
Amanda Helfand Senior Assistant Director, Undergraduate Career Services Amanda Helfand