Forget Your Ps; Mind the Four Ms of Marketing

After decades of learning the four Ps of marketing (product, price, promotion, and place), AdAge is asking if this is still the best mix. Yesterday, the organization released an article proposing the next marketing alliteration: the Four Ms.

To learn the four Ms are and what they mean, check out http://adage.com/article/al-ries/forget-ps-mind-ms-marketing/305712/.

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By Amanda Helfand
Amanda Helfand Senior Assistant Director, Undergraduate Career Services Amanda Helfand