Career Tool Kit Series: LinkedIn, Branding YOU!


Week 3

LinkedIn: Branding you!

When a professional receives your LinkedIn invitation to connect, what do you think is their first move? You’re right if you thought they immediately search for your name, toggle over your name, and then proceed to read your LinkedIn summary. Knowing this practice, you’ll want to market your career aspirations and strengths in your brand which appears underneath your name.

Make sure to carve out ample amount of time when you create your LinkedIn account. You should strategize a marketing plan for yourself. Never toss information up on LinkedIn so that you can have an active account. It will not work in your favor. You want to use LinkedIn as your calling card and make a professional, winning impression.

Tips on thinking about your personal brand for LinkedIn:

  • Decide on a few words that represent your interest, or personality trait (your year in school is not your personal brand)
  • Your brand is a way to give a snapshot of who you are and maybe a future goal and sometimes it highlights your interest in a specific functional area of business, or industry

The following is an example of a student’s LinkedIn personal brand:

Original brand on LinkedIn:

Student’s name

Junior Management major at Bentley University

NEW BRAND after a discussion:

Student’s name

Aspiring Corporate Recruiter

LinkedIn is a powerful networking tool; you can build a strong network from this tool. Take your time when you’re deciding on your personal brand because you want it to represent you well!

NEXT WEEK: Developing your LinkedIn Summary!


By Colleen Murphy
Colleen Murphy Senior Associate Director, Pulsifer Undergraduate Career Development Center Colleen Murphy