Over winter break, career services took nearly 40 Bentley students to visit companies across NYC. Below are some of the key takeaways from the Marketing, Management, IDCC, Media, Creative Industries (aka MICCM + MG) track:
Richline Group, a B2B jewelry company owned by Berkshire Hathaway where we heard directly from the CMO, Mark Hanna, as well as Bentley alum Cliff Ulrich.
“Be insatiable in something you believe in. Read.”
“Marketing is all about differentiation and authentic storytelling.”
Bloomberg, a leader in news and analytics with a gorgeous office taking over a full block of the city. Check out this Video of Charlie Pellett, the voice of the New York City subway and a radio host at Bloomberg, giving Bentley students a special shout out.
Prosek Partners, one of the largest independent public relations firms in the U.S. The company based in NYC and Connecticut and loves Bentley students. Three were even able to come talk to us – Gabrielle Simon, Dawn Zinkewich, and Emily Roy.
“Don’t be afraid to take an internship after graduating. If you’re lucky it will turn into something you love.”
“Get exposure, be a grinder and you’ll excel.”
true[x] , a media and advertising company with offices in Los Angeles, New York, Chicago, Atlanta, and Detroit. Founder Joe Marchese, a Bentley alum, was happy to share his views on engagement advertising and entrepreneurship.
“When you make ads interactive, you reduce the need for frequency.”
“The price of media should be based on how people value their time. The future will hold fewer ads but premium placement.”
Students who attended were able to pull even more out of the conversations. As one student commented after, “There is more flexibility starting out in my career than I might have originally anticipated. I’ve heard people say more and more that their career journeys have entailed more than what their college majors might imply. It was good to learn about the backgrounds of the people we talked to and to know more about the different majors and career experiences the companies have hired.”