Social Media Gone Rogue Social media programs have become a regimented part of companies’ communications programs – or have they? Despite many companies hiring dedicated social media managers, complex content planning programs, sophisticated publishing and listening dashboards, and airtight social media policies, “rogue” social media still happens.
How do companies and their partners deal with unauthorized Twitter accounts, employees going off-message on social media, and blunders made on official corporate channels?
Join the Pub Club and PRSA on November 4 as our panelists discuss these issues and illustrate them with actual incidents, moderated by Boston University’s Feld Family Professor of Emerging Media, James Katz, Ph.D.
When: Tuesday, November 4 from 6:00 p.m. – 8:00 p.m.