March 25th Integrated PR March Madness Mixer


Public relations is evolving. The way businesses share their messages with media today is far different than how they shared them five or 10 years ago. Companies recognize the need for a new PR model that integrates their messages with the right media through the right channels. Whether using social media, video, infographics, advertising, integrated campaigns and more, creativity is a driving force to success.

With creativity in mind, join us for an evening of PR March Madness. Attendees will review and discuss a bracket full of the most eye-catching and successful infographics, headlines, integrated campaigns and videos from the past few years. During the event attendees will vote for the most creative options to determine which make it to the final four, the semifinals and championship. The PR March Madness Champion will be announced at the conclusion of the event.


When: Tuesday, March 25, 2014

6:00 p.m. – Appetizers, cocktails and networking

6:30 p.m. – March Madness program begins


HB Agency

134 Rumford Ave.

Newton, MA 02466

There’s plenty of parking at HB Agency’s office but if attendees are seeking alternative transportation we recommend signing up for Uber with the promo code PRMadness14 and your first ride will be FREE (up to $20, new users only. Not valid on uberTAXI). Once your account is created, simply download the free Uber app online and login with the account information you created.

For attendees interested in taking public transportation, HB recommends taking the commuter rail to the West Newton stop. HB’s office is just over a mile away.

Any questions, feel free to email Julia Bucchianeri at

By Julia Paradis
Julia Paradis Think Tank Consultant