IDCC Program: Council of Public Relations Firms – Video Contest

The Council of Public Relations Firms is pleased to announce the launch of its 2nd annual “Take Flight with PR” video contest today.

This contest will once again offer college students a great platform from which to demonstrate their creativity to PR firm leaders across the country…and one lucky winner will walk away with a potential career-launching prize.

The contest will run from February 5th – June 16th. By extending this year’s timeframe we want to give schools the opportunity to integrate a potential project into their class curriculum, something suggested to us by several educators during last year’s contest.

Visit the official 2014 contest website:

We will be searching for the video that most creatively answers the prompt:

“What is your dream PR assignment? Tell us in a short video of no longer than three minutes. You may, for example, decide to showcase an important social cause, or a favorite restaurant, a brand or musical band. Be creative… and tell us how you would make your story take flight!”

The finalists will be selected via crowd sourced voting on the contest web site, with the top 10 vote-getters, plus two “critic’s choices,” advancing to the final round. During the summer, a blue ribbon panel of PR industry leaders, including: Tim Bird, President & COO, Cooney/Waters Group; Rob Bratskeir, GM/New York, Executive Vice President, 360 Public Relations; Kate Cronin, Managing Director, Ogilvy Public Relations; Nelson Fernandez, Managing Director, New York, APCO Worldwide; Rob Flaherty, CEO, Ketchum; Jim Joseph, President, North America, Cohn & Wolfe; Ralph Katz, Co-Founder, Principal, CooperKatz & Co., Gary Sheffer, VP, Corporate Communications, General Electric, Alan Sexton, New York Market Leader, MD, Burson-Marsteller, Stephanie Smirnov, Managing Director, Consumer Marketing, Edelman and Helayne Spivak, Managing Director of the Brandcenter at Virginia Commonwealth University, will view and judge the top 12 videos and select the ultimate winner.

The grand prize can launch a career and put money in the winner’s pocket. This year’s winner will get a check for $2,500 and an expense paid trip to New York City in October where the winning video will be shown before 200 executives at the Council’s Annual Dinner.  He/she will also have meetings with three PR firms and be featured in the Firm Voice blog. If your students are serious about working in public relations and have creative talents, this contest is a must.

For more links, including highlights from last year’s contest, click on the following links:


By Julia Paradis
Julia Paradis Think Tank Consultant Julia Paradis