Learn about a students marketing internship experience and the key to success!

1. What major related internship/job are you doing (or have done) and can you tell us about a typical day?

  • Right now I am interning for Stride Rite Children’s Group, which is a subsidiary of Wolverine Worldwide, in Lexington, MA. The office in Lexington holds four shoe brands; Stride Rite, Sperry Topsider, Keds and Saucony. As retail marketing intern for SRCG, it has been very exciting and I’ve been learning SO much! I work closely with a team of 4 people and have been exposed to promotional planning, email and direct mail marketing, and analytics. What I like the best is that no two days are ever the same and I don’t feel like just an intern. I am able to work on projects that have significance, attend meetings where I learn about the various operations here, and have met so many smart and interesting people. Within our internship program, we attend a workshop weekly with a senior member of different departments. I’ve been able to learn directly from the VP of Marketing, VP of Merchandising, among others. We also have an intern project worked on with all 28 interns that make up Wolverine. Specifically, it is about determining the target consumer for each brand and their price sensitivity when it comes to purchasing shoes. It has been such a great learning experience having to connect with different people in different roles in the company, and of course, doing a group project. I can’t say enough how much Bentley has prepared me for this group project and has made the experience that much better. Overall, I couldn’t have found an internship that was a better fit for me and I am so grateful for the opportunity.


2. What advice do you have for students considering your major (or minor)?

  • If you’re considering a marketing major, I would definitely look into the different course options and make sure they interest you. I would also even look at some different internship opportunities on BentleyLink and see if it is something you would want to pursue. One reason I love marketing is because there are so many different dimensions to it; there’s analytics, pricing, and there’s so many different types of companies to market for; agencies, retail, B2B… the options are endless!


3. What’s the best job search advice that you have gotten?

  • When I first started looking for internships, I was a little lost and overwhelmed. During many meetings with Alyssa Hammond, I realized I just had to relax and go after exactly what I wanted. I began to narrow my focus on jobs that actually appealed to me. I didn’t want an internship just for the sake of having an internship, it really needed to be something I felt I could succeed in. The best piece of advice I could pass on is to not be afraid to network. It may seem intimidating at first but you have to be able to put yourself out there and talk to someone you don’t know.
By Emily Hamlin
Emily Hamlin