Pub Club Social Media Program on Monday, May 6

PUB   CLUB SOCIAL MEDIA PROGRAM – MONDAY, MAY 6

PR   and the Battle for Your Attention: First Earned Media, Then Owned, Now Paid?
Public relations professionals sit at a crossroad. We saw the value of social   media early-on and moved from our traditional “earned” media into   “owned” media, embracing social media content creation and inbound   marketing wholeheartedly. Major changes at Facebook, Google and other social   networks are forcing PR and communication professionals to consider the   inconceivable: paid media!

Should PR embrace paid media?   What do these changes mean for marketers and for the PR profession? What   other changes coming down the social media road will impact PR pros? How do   you measure all of these effectively and accurately? Join our social media   panelists for a fast-paced, fact-filled and opinionated journey into the   future of the PR profession.

Panelists:

• Melanie Collins,      Hubspot, @melaniecollins1
• Nathanial Eberle, Weber      Shandwick, @ThanEberle
• Don Martelli,        Schneider Associates, @BigGuyD 
• Tom O’Keefe,      BostonTweet, @BostonTweet
• Francis        Skipper, 451Marketing, @fskip
• Jennifer Spencer,        Perkstreet, @jennalyns
• Peter Stringer, Boston        Celtics, @peterstringer

When:

Monday,   May 6, 2013
6:00 p.m. Dinner and Networking
6:30 p.m. Program

Joe’s Waterfront, 100 Atlantic Avenue, Boston

SPONSORED BY: THOMSON REUTERS

For more information or to   register for this program, please visit: http://www.pubclub.org/SocialMedia-Program-May-6