Pub Club Social Media Program on Monday, May 6

Great off campus networking and professional development event for students sponsored by PubClub of New England – free for student members/$25 for non-member students!

PUB CLUB SOCIAL MEDIA PROGRAM – MONDAY, MAY 6

PR and the Battle for Your Attention: First Earned Media, Then Owned, Now Paid?
Public relations professionals sit at a crossroad. We saw the value of social media early-on and moved from our traditional “earned” media into “owned” media, embracing social media content creation and inbound marketing wholeheartedly. Major changes at Facebook, Google and other social networks are forcing PR and communication professionals to consider the inconceivable: paid media!

Should PR embrace paid media? What do these changes mean for marketers and for the PR profession? What other changes coming down the social media road will impact PR pros? How do you measure all of these effectively and accurately? Join our social media panelists for a fast-paced, fact-filled and opinionated journey into the future of the PR profession.

Panelists:

Melanie Collins, Hubspot, @melaniecollins1
Nathanial Eberle, Weber Shandwick, @ThanEberle
Don Martelli, Schneider Associates, @BigGuyD
Tom O’Keefe, BostonTweet, @BostonTweet
Francis Skipper, 451Marketing, @fskip
Jennifer Spencer, Perkstreet, @jennalyns
Peter Stringer, Boston Celtics, @peterstringer

When:

Monday, May 6, 2013
6:00 p.m. Dinner and Networking
6:30 p.m. Program

Joe’s Waterfront, 100 Atlantic Avenue, Boston

SPONSORED BY: THOMSON REUTERS

For more information or to register for this program, please visit: http://www.pubclub.org/SocialMedia-Program-May-6